GTM Consult. Scale Up Your Business

Fix Stalled Go-to-Market (GTM) and Scale Predictably Across US, EMEA, DACH

Proven product-market fit but inconsistent pipeline? We align sales, marketing, and product for 3–5x coverage and reliable forecasts

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GTM Assessment

15 Reasons Why Your GTM Is Broken

Business is relying on heroic sales players and not plays

Sales, Marketing, and Customer Success are out of sync

You can't predict and forecast revenue for the next two quarters

Heavy discounting and feature wars are eroding your value prop

Your customers love you, but can't quantify their ROI at renewal time

You can't prioritize or say no to new initiatives

Your team is not aligned on an executive strategy

Your churn is killing your business

Your competitors are winning more market share

You are THE last to enter a deal cycle

Your team is reactive, not proactive

You want to go up-market but the customer base is SMB

Your analyst relations are weak, at best, to drive material influence

Your point of view is not differentiated with your product

You are struggling to go from a product to platform company

The 5 Valleys of Death

CREATE but can't MARKET

Create a disciplined GTM operating system during scale-up or expansion. Align ICP, lifecycle stages, and revenue architecture to replace fragmented activity with structure. Ideal for teams with traction but inconsistent conversion or messaging drift. Delivers: Clear positioning, defined handoffs, and measurable pipeline progression.

MARKET but can't SELL

Drive disciplined execution across channels without increasing noise. Activate aligned messaging, enforce stage discipline, and ensure every motion connects to revenue impact. Ideal for teams generating activity but struggling with conversion or forecast reliability. Delivers: Higher pipeline velocity, consistent enterprise positioning, and predictable revenue performance.

SELL but can't DELIVER

Enforce structured enterprise selling with clear buying group strategy, stage discipline, and deal control. Replace reactive selling with a repeatable motion built for complex cycles. Ideal for teams closing inconsistently despite strong product capability. Delivers: Improved win rates, shorter sales cycles, and reliable forecast accuracy

DELIVER but can't RENEW

Embed lifecycle discipline beyond the close to ensure adoption, expansion, and measurable customer value. Align Customer Success, Product, and Revenue around outcome realization—not ticket resolution. Ideal for teams with rising churn or stalled expansion despite new bookings. Delivers: Higher NRR, expansion momentum, and durable revenue compounding.

RENEW but can't EXPAND

Strengthen renewal discipline with proactive value validation, executive alignment, and expansion mapping built into the lifecycle. Replace reactive contract management with structured account growth strategy. Ideal for teams retaining revenue but missing upsell momentum. Delivers: Predictable renewals, increased ACV, and systematic expansion growth.

“Ralf operates where most consultants stop. He plans and connects strategy to the daily habits that create momentum”

"Ralf doesn’t just understand go-to-market strategy. He’s successfully built and executed plans that deliver results and sees the big picture"

"GTM Consult enables us to turn strategic ambition into impactful, repeatable, and measurable
market action"

Let’s Launch Something Great Together

Ready to clarify your go-to-market strategy and accelerate results? Let’s start with a free intro call.

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