GTM Consult. Scale Up Your Business
Why your GTM isn’t converting -and how to fix it.
I help software CEOs identify why their GTM isn’t converting, then fix it by aligning product, sales, marketing, and services into a single execution system that drives pipeline, supports US and DACH expansion that delivers predictable revenue.
RETAINER - PROJECT - HOURLY BASIS
RETAINER - PROJECT - HOURLY BASIS
15 Reasons Why Your GTM Is Broken
Business is relying on heroic sales players and not plays
Sales, Marketing, and Customer Success are out of sync
You can't predict and forecast revenue for the next two quarters
Heavy discounting and feature wars are eroding your value prop
Your customers love you, but can't quantify their ROI at renewal time
You can't prioritize or say no to new initiatives
Your team is not aligned on an executive strategy
Your churn is killing your business
Your competitors are winning more market share
You are THE last to enter a deal cycle
Your team is reactive, not proactive
You want to go up-market but the customer base is SMB
Your analyst relations are weak, at best, to drive material influence
Your point of view is not differentiated with your product
You are struggling to go from a product to platform company
Go-To-Market Strategy & Product-Market Fit
From Idea to Scalable Growth
I guide SaaS and tech-driven companies through the critical stages of product-market validation and go-to-market readiness. Whether you’re preparing for launch, scaling from Seed to Series B, or repositioning for new markets like US or Europe. I help you build and help to execute with your team GTM strategies that drive measurable impact—not just activity.
Typical Scenarios:
Startups aiming for faster growth
Product teams needing GTM acceleration
Startups transforming from PLG to SLG
Messaging, Positioning & Demand Generation
Speak Your Customer’s Language—Then Drive Leads
Clear, differentiated messaging is the foundation of demand generation. I help you define your market positioning and craft compelling value propositions that resonate with buyers. From inbound campaigns to outbound outreach, I create lead generation engines that deliver results.
Selected Success:
xtype.io: 60% pipeline contribution in 12 months
Hadean: +300% lead generation growth through GTM repositioning
Broadcom: Rebranding & MQ leadership → +25% pipeline growth
Sales Enablement & Team Alignment
Marketing, Sales, and Product —Finally on the Same Page
I close the gap between marketing, sales, and product. By developing tailored GTM playbooks, objection-handling tools, and competitive positioning guides, I empower your sales and marketing teams to convert momentum into closed deals.
How I help:
Build sales enablement content
Align sales & marketing roadmaps
Provide actionable GTM playbooks for all teams
Interim CMO & Marketing Setup
Build the Revenue Function You Need—Fast
As your Interim CMO or COO, GTM Board or CEO Advisor, I set up or restructure sales, product, and marketing organizations for SaaS SLG growth. From team design to process implementation, I help you professionalize pipeline generation to deliver results and support long-term scalability.
Engagement Models:
Interim marketing leadership
VC and PE-backed growth projects
SaaS marketing transformation for mid-market companies
Let’s Launch Something Great Together
