Fractional CMO · GTM Operating System · US / EMEA / DACH

I rebuild stalled go-to-market for B2B SaaS in IT operations, DevOps, and digital workplace.
‍

20+ years operating across US, EMEA, and DACH. I embed with leadership at $3M to $75M ARR to turn proven product market fit into 3 to 5x pipeline coverage, shorter enterprise cycles, and forecasts your board can trust.
‍

THREE EXPLICIT PATHS

Where to start

01

Not yet sure where your GTM is breaking?

Take the GTM Assessment. A structural diagnostic of your full revenue motion, with a prioritised gap analysis tied to revenue impact.

Start the assessment

02

Already know the structure is broken and need an operator inside the team?

Engage me as Fractional CMO. Embedded executive ownership of pipeline, alignment, and forecast discipline until the GTM rhythm holds.

See the engagement

03

Want a working session before deciding?

Book a 30-minute call. I will surface the likely bottleneck and recommend whether to start with the Assessment, the Fractional CMO engagement, or neither.

See the engagement

QUANTIFIED OUTCOMES

Track record at scale

Quantified outcomes delivered in role, across enterprise software companies
facing the same plateaus you face today.

60%

pipeline contribution at xtype

30%

growth contribution at Broadcom

300%

lead generation growth at Hadean

ScriptRunner

xtype

Broadcom

Hadean

Automic

UC4 Software

Novell

Earlier leadership roles at CA Technologies, Automic, UC4 Software, and Novell shaped my approach to enterprise GTM at scale.

The 5 Valleys of Death

CREATE but can't MARKET

Create a disciplined GTM operating system during scale-up or expansion. Align ICP, lifecycle stages, and revenue architecture to replace fragmented activity with structure. Ideal for teams with traction but inconsistent conversion or messaging drift. Delivers: Clear positioning, defined handoffs, and measurable pipeline progression.

MARKET but can't SELL

Drive disciplined execution across channels without increasing noise. Activate aligned messaging, enforce stage discipline, and ensure every motion connects to revenue impact. Ideal for teams generating activity but struggling with conversion or forecast reliability. Delivers: Higher pipeline velocity, consistent enterprise positioning, and predictable revenue performance.

SELL but can't DELIVER

Enforce structured enterprise selling with clear buying group strategy, stage discipline, and deal control. Replace reactive selling with a repeatable motion built for complex cycles. Ideal for teams closing inconsistently despite strong product capability. Delivers: Improved win rates, shorter sales cycles, and reliable forecast accuracy

DELIVER but can't RENEW

Embed lifecycle discipline beyond the close to ensure adoption, expansion, and measurable customer value. Align Customer Success, Product, and Revenue around outcome realization—not ticket resolution. Ideal for teams with rising churn or stalled expansion despite new bookings. Delivers: Higher NRR, expansion momentum, and durable revenue compounding.

RENEW but can't EXPAND

Strengthen renewal discipline with proactive value validation, executive alignment, and expansion mapping built into the lifecycle. Replace reactive contract management with structured account growth strategy. Ideal for teams retaining revenue but missing upsell momentum. Delivers: Predictable renewals, increased ACV, and systematic expansion growth.

Let’s Launch Something Great Together

Ready to clarify your go-to-market strategy and accelerate results? Let’s start with a free strategy call.

Book a 30-min Call

“Ralf operates where most consultants stop. He plans and connects strategy to the daily habits that create momentum”

"Ralf doesn’t just understand go-to-market strategy. He’s successfully built and executed plans that deliver results and sees the big picture"

"GTM Consult enables us to turn strategic ambition into impactful, repeatable, and measurable
market action"

Let’s Launch Something Great Together

Ready to clarify your go-to-market strategy and accelerate results? Let’s start with a free intro call.

Book a 30-min Call